I typically go through revision after revision before settling upon the final forms. As I’m sure many font designers will attest, there are multiple versions and revisions of every single letterform before the final version is settled upon! Being able to predict reactions helps to make decisions with the font design, as well. Having insight into how people may react and the feeling that the font imparts are crucial to the design and execution process. It’s one thing to learn about the rules of typography and what makes excellent form it’s another thing to learn about how people can react to it since that has a direct relation to how well a font may perform for the designer. He also examines our reactions to fonts, which was the most important part of the book for me. “Garfield takes a lighthearted approach to the historical aspects of typefaces, which is immensely helpful to beginners & type nerds alike.
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